Client: Xerox Corporation
Background: Challenged with distributing an exciting and different Sales training piece that stood out from the myriad of materials distributed every month, Xerox chose Target Promotions and Marketing to provide a unique solution that would deliver the necessary information in a fun and colorful format. "We want a piece that jumps out of the box on the loading dock" was heard at the initial meeting.
Target Solution: Leveraging the current popularity of Comic Book heroes, the
look and feel for the Sales Information took the form and size of a
newsstand comic book. There was economy in the illustrations that were
available through a stock agency. Our creative staff quickly changed
in the phone booth across the street and developed this eye-catching,
comprehensive Sales Information and Demo kit for the North American
and European Sales Force. The theme then was redeployed in Europe to
roll out the new product. From 50-foot banners to literature envelopes,
these Superheroes were seen circling the globe launching a highly successful
sales training campaign.