Client: Oracle Corporation
Background: When the "powers that be" ask for verifiable ROI on a marketing campaign, standard convention calls for a lump in the throat, followed but lots of "what if's" and "maybes." Faced with this task, we worked very closely with the Channel Marketing Managers at Oracle to develop a series of unique executive door openers – designed to get appointments with decision makers and drive ROI.
Target Solution: Target Promotions developed a "teaser," cleaned
the supplied lists for accurate contacts and addresses, designed
an attractive packaging scheme and delivered the initial offerings
via FedEx. The cleansed lists were then sent back to the sales people
for follow-up. The result: Millions of dollars in verifiable ROI – and
a very happy upper management.